Simple but elegant this recent campaign by meal kit provider Hello Fresh vibrantly showcased the benefits of their offering with no hard-sell or wordy copy. SourceĪs the balloon is inflated, the brain grows – a clever metaphor for what will happen when you subscribe to their paper. In a creative direct mail campaign, they sent red balloons with an image of the human brain printed on one side. The Economist is a British weekly newspaper focused on politics, current affairs, international business, culture and technology. Ensuring that World Vision remains top of mind, long after the campaign brochures are thrown out. In doing so, donors get reminded of their contribution whenever they see the bracelet. For extra impact, two orange bracelets were sent as part of this campaign – one for the prospective donor and one for the child being sponsored. Using direct mail marketing, it’s impossible to ignore the faces of the children and their shocking conditions. While charities in general are great tapping into human emotion with their marketing, World Vision is especially adept at tugging at the heartstrings. It was extremely engaging and prompted online conversation and raised awareness. They sent out a large postcard where the message was revealed only when the card was held underwater. In Belgium, World Water Day used an innovative direct mail campaign to encourage people to pay attention to the value of water. The balloon strings had attached tags with event invites – personalising the material and standing out. The Liverpool, UK-based Land Rover dealership invited customers to the opening of their new showroom by sending boxed helium balloons to 100 customers. This campaign increased corporate support by 260% and placed WWF Philippines as the top participant for Earth Hour that year. When the candle was taken out of the box, it resembled a building with the lights off. Thanks to some clever cutouts, the box resembled a large building with lights on in all windows. CEOs and business leaders were sent yellow candles in black boxes. In 2009, WWF in the Philippines created this creative mail campaign. WWF’s Earth Hour aims to encourage big businesses to switch off their office lights. Source WWF Philippines: Stickies, Candlebox This offered value to existing customers, while the enclosed materials cleverly included brochures for added benefits and the Amazon Rewards Program. One campaign promoted the Amazon Rewards Visa card – and rather than solicitation, its purpose was to showcase expanded benefits for subscribed members. Amazon RewardsĪs an online powerhouse, direct mail from Amazon is unexpected. Mercedes Benz used the physical mail envelope flap to demonstrate their convertible Coupe, and capture the attention of the recipient. The most effective campaigns are often the simplest. 10 Examples of Perfectly Executed Direct Mail Campaigns Mercedes Benz: Coupé or Cabriolet? Let’s dive into some of the best direct mail campaigns by brands. Deliver marketing material that is more likely to be kept for future reference.īut like with any marketing, some brands do it well.Stand out from digital marketing content no fight for visibility in an email inbox, social media feed or search rankings.Reach and engage with audiences who are not online.You can target specific locations and regions, tailoring content to resonate with the locals.Here are some reasons why advertisers like it: Using direct mail to get your marketing message to your customers is a very effective way to be heard. And brought to you by your local postie (for our friends across the pond, that’s Aussie for Postal Worker). It could be letters, documents, postcards, pamphlets, flyers, catalogues and more. Snail mail, physical mail, post – whatever you call the stuff that arrives in your letter box and isn’t a parcel. You know what’s even better? Having direct mail marketing done automatically – check out our postcard print and mail service where you can send postcards anywhere in the world, right from your computer 💪 So what exactly do we mean by ‘direct mail’? It’s a fantastic way to strengthen your brand and creatively enter the homes of your target audience. It’s refreshing to find something bright in your letterbox (instead of bills).Īnd in case you missed it direct mail marketing is a great way for businesses to drive sales, especially when used as part of an integrated campaign. Here at ClickSend Towers, we love seeing direct mail marketing done well.
0 kommentar(er)
